Digital Beauty Brand Strategist
1 day ago
Nimbarka is seeking a seasoned Branding and Marketing Manager to spearhead our branding initiatives and elevate market presence in the beauty and personal care industry.
Key Responsibilities:
- Oversight of marketing elements such as logo design, product packaging, and online platforms to ensure cohesive brand identity.
- Market research, demographic analysis, and pricing strategy development for effective branding strategies.
Performance Analysis:
- Monitoring and analyzing brand performance and customer feedback to refine strategies as needed.
Promotional Activities:
- Coordination and participation in promotional activities and trade shows to showcase products and services.
Strategic Branding:
- Alignment of branding efforts with business goals, including increasing brand equity, awareness, and profitability.
- Development, implementation, and management of long-term branding strategies.
Team Collaboration:
- Collaboration with marketing, sales, and product development teams to drive brand awareness and engagement.
Content Creation:
- Creation and management of promotional content for ATL and BTL performance marketing to strengthen product branding.
Qualifications:
- Educational background: MBA (Brand Marketing)
- Experience: Proven track record in branding strategies, performance marketing, and promotional activities, ideally within the beauty and personal care industry.
About the Role:
- This role offers growth opportunities in a dynamic and collaborative work environment.
- Chance to lead impactful branding strategies that shape the company's identity.
- Be part of a growing, innovative company in a thriving industry.
Salary Range: ₹10.50 Lakhs - ₹16.25 Lakhs per annum
A minimum of 3-5 years of experience in the beauty and personal care industry is required for this position. Nimbarka values innovation, creativity, and collaboration, making it an ideal workplace for like-minded professionals.
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