Beauty and Personal Care Branding Strategist

2 days ago


Mohali, Punjab, India Nimbarka Full time
Role Overview
Nimbarka is seeking a talented Branding and Marketing Manager to spearhead our branding initiatives and elevate our market presence. The successful candidate will lead impactful branding strategies that shape the company's identity.

About Us
Nimbarka is a growing, innovative company in the beauty and personal care industry. We are redefining beauty and personal care with innovative products that inspire confidence and well-being.

Job Responsibilities
As a Branding and Marketing Manager, you will be responsible for overseeing marketing elements such as logo design, product packaging, and online platforms to ensure cohesive brand identity. You will research market trends, demographics, and pricing strategies to develop effective branding strategies. Your key responsibilities include:
• Monitoring and analyzing brand performance and customer feedback to refine strategies as needed
• Coordinating and participating in promotional activities and trade shows to showcase products and services
• Ensuring all branding efforts align with business goals, including increasing brand equity, awareness, and profitability
• Collaborating with marketing, sales, and product development teams to drive brand awareness and engagement
• Creating and managing promotional content for ATL and BTL performance marketing to strengthen product branding

Requirements
To be successful in this role, you will need:
• MBA (Brand Marketing) or equivalent qualification
• Proven track record in branding strategies, performance marketing, and promotional activities, ideally within the beauty and personal care industry
• Excellent communication and project management skills
• Ability to work collaboratively as part of a dynamic team

What We Offer
We offer a competitive salary and benefits package, including full-time employment, growth opportunities in a dynamic work environment, and the chance to make a real impact on the beauty and personal care industry.

Estimated Salary: $90,000 - $110,000 per annum.

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