Digital Growth Lead

1 day ago

Coimbatore, Tamil Nadu, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000

Lead Digital Growth Specialist

The role seeks a seasoned professional to manage paid digital channels, drive ambitious growth targets, and take ownership of key distribution channels. This involves developing and implementing a robust lead acquisition strategy, conducting A/B testing, analyzing data, and iterating on successful strategies.

Key Responsibilities:

  • Paid Digital Distribution: Manage all paid digital channels, including Meta Ads, Google Ads, and emerging platforms, to generate high-quality leads.
  • Strategy & Execution: Develop, implement, and manage a lead acquisition strategy, covering idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications:

  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Key Skills:

  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration.

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