Digital Growth Specialist

1 day ago


Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Summary

About this role

  • This is a data-driven opportunity to drive digital growth across various platforms.

We are seeking an experienced Performance Marketing Strategist to plan and execute campaigns that deliver revenue, CAC, and ROAS optimization.

Key Responsibilities
  • Campaign Strategy & Execution
    • Develop and implement campaign strategies across digital and marketplace platforms.
    • Manage ad spend and optimize for revenue, cost per acquisition (CPA), and return on ad spend (ROAS).
    • Conduct A/B testing on creatives, copy, audiences, and funnels.
  • Analytics & Optimization
    • Track key performance metrics and generate actionable insights.
    • Implement retargeting and remarketing strategies.
    • Optimize marketplace visibility and campaigns for better conversions.
  • Collaboration & Content
    • Coordinate with brand and design teams for high-performing creatives.
    • Recommend improvements to enhance campaign effectiveness and growth.
Requirements
  • 3-6 years of experience in performance marketing, preferably in direct-to-consumer (D2C) or e-commerce environments.
  • Hands-on experience with Meta Ads, Google Ads, and Amazon Marketing Services (AMS).
  • Proficient in analytics tools such as Google Analytics, AppsFlyer, or similar.
  • Proven ability to scale campaigns and improve ROAS.
  • Strong analytical and problem-solving skills.

The ideal candidate will be a self-starter with ownership and execution focus, comfortable in a fast-paced environment, passionate about digital marketing trends, and committed to performance optimization.



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