Digital Growth Strategist

3 days ago


Coimbatore, Tamil Nadu, India beBeeEngineer Full time ₹ 1,44,00,000 - ₹ 1,68,00,000

Marketing Engine Builder

This is an exceptional opportunity to lead user and merchant growth across the entire lifecycle-from acquisition to retention strategies.

We're seeking a strategic thinker who can plan campaigns, drive app installs, signups, merchant acquisition and engagement. You'll design lifecycle journeys to improve customer lifetime value (LTV) and reduce churn.

Main Responsibilities:

  • Develop and manage paid campaigns
  • Drive app installs, signups, merchant acquisition and engagement
  • Create lifecycle journeys to enhance LTV and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize customer acquisition cost (CAC), LTV, retention, cost per action (CPA), return on ad spend (ROAS)
  • Oversight of agency relationships with hands-on execution capability

Requirements:

  • 8-10 years in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficient in tools like Google Analytics 4 (GA4), AppsFlyer, HubSpot, MoEngage, Visual Website Optimizer (VWO)
  • Strong analytical and experimentation mindset

About the Role:

Apply if you love building marketing engines from scratch, obsess over CAC:LTV ratio, and want to contribute to shaping the future of digital payments.



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