Senior Product Marketing Strategist

7 days ago

Bengaluru, Karnataka, India beBeeProduct Full time ₹ 15,00,000 - ₹ 25,00,000

We are seeking an accomplished Product Marketing leader to spearhead our go-to-market strategy and drive brand awareness across various channels. As a senior marketing professional, you will be responsible for crafting compelling product positioning and storytelling to engage our target audience and drive sales enablement.

Key Responsibilities:

  • ">
  • Develop and execute a comprehensive go-to-market strategy that aligns with our business objectives.
  • Craft compelling product positioning and messaging to resonate with our target audience.
  • Lead and mentor a high-performing team of product marketers to drive engagement and sales enablement.
  • Collaborate with internal stakeholders to educate them on solution messaging, value propositions, and customer challenges to optimize sales conversations.
  • Drive multi-channel marketing campaigns across content, digital, social, and automation tools to drive lead generation and learner acquisition.

What You'll Do:

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  • Own the go-to-market approach, positioning, and messaging for key vendors and target audiences.
  • Sales Enablement & Collaboration - Educate internal teams on solution messaging, value propositions, and customer challenges to optimize sales conversations.
  • Campaign Management & Lead Generation - Develop 360 marketing strategies, including content, digital, social media, and AI-driven campaigns to drive engagement.
  • Market Insights & Customer Journey - Leverage data and market trends to refine customer journey mapping and product lifecycle strategies.
  • Brand Awareness & Thought Leadership - Craft compelling storytelling and marketing narratives to position us as an industry leader.

Requirements:

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  • Bachelor's degree in any field.
  • Masters degree is preferred but not mandatory.

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