Product Marketing Strategist

About the Role:

We're seeking a seasoned Product Marketing Strategist to drive product positioning, launch execution, and market adoption.

This role is perfect for someone who thrives in a fast-paced environment, excels at blending data with compelling storytelling, and has a passion for influencing product direction while empowering teams to succeed in the market.

KEY RESPONSIBILITIES:

• Develop Effective Product Marketing Strategies: Lead the planning, execution, and optimization of product launches and feature rollouts in specific product verticals.
• Craft Compelling Messaging: Create engaging product narratives and positioning that effectively communicate our unique value to target audiences.
• Enable Sales Success: Build and maintain sales enablement tools—internal presentations detailing accurate, informative data, competitive profiles/overview, marketing & sales one-pagers—and train the sales and customer service teams to deliver winning conversations and fast conversions.
• Conduct Market Research: Conduct thorough market and competitive research to identify trends, customer needs, and strategic opportunities. Translate insights into actionable marketing strategies.
• Collaborate on Campaigns & Content: Partner with demand generation and content teams to produce high-impact materials—blogs, webinars, landing pages, email campaigns, and case studies.
• Close the Feedback Loop: Work closely with product and customer success teams to gather feedback, identify pain points, and enhance product-market fit.
• Track & Optimize Performance: Monitor launch success, engagement metrics, and content performance. Use data to refine messaging, channels, and tactics.

REQUIRED SKILLS & QUALIFICATIONS:

• Experience: 5–7 years in product marketing for SaaS or e-commerce products.
• Proven Success: Track record of leading successful go-to-market launches and shaping product positioning.
• Storytelling Skills: Exceptional written and verbal communication—able to make complex ideas simple and compelling.
• Cross-Functional Collaboration: Skilled at working with product, marketing, and sales teams to deliver unified strategies.
• Customer Focus: Ability to translate technical features into clear, customer-centric benefits.
• Analytical Mindset: Comfortable working with data, tracking KPIs, and making evidence-based decisions.
• Tool Knowledge: Familiarity with platforms like HubSpot, Salesforce, Google Analytics, or similar.
• Research Skills: Experience in customer interviews, competitive analysis, and market research.

PERKS OF JOINING:

• The Culture: Our company values live through every employee.
• Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.
• Work-Life Balance: We support a hybrid work model and encourage employees to create a healthy balance between personal and professional life.
• A Voice at the Table: Influence major decisions in marketing, product strategy, and user experience.
• Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses.
• The Work: Stability of a market leader with the hunger for innovation and growth of a start-up.
• Impactful & Broad Role: You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.
• Growth Opportunities: Learn and grow from market veterans, take advantage of a fast-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.
• Competitive Benefits: Access comprehensive insurance for health (incl. parents), life and personal accident.

PREFERRED QUALIFICATIONS:

1. Strong network of professional contacts in the industry.
2. Excellent time management skills.
3. Adaptability and flexibility in a fast-paced environment.