Digital Product Marketing Strategist

2 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,50,00,000

Job Title: Digital Product Marketing Strategist

Overview

We are seeking a skilled Digital Product Marketing Strategist to lead the marketing launch strategy for our Smart uninterruptible power supply offers.

About the Role:

  • Define target customers, understand customer challenges, and conduct customer journey mapping to develop effective marketing strategies
  • Develop product and portfolio messaging, positioning, and concise value proposition based on personas and route to market
  • Create marketing and sales enablement kits to help sales teams and channel partners sell more products and solutions
  • Partner with Global Strategic Marketing team to co-create marketing campaigns and tell compelling stories and customer successes
  • Collaborate with E-commerce team to create Rich Media Content for Ecommerce syndication across regions
  • Partner with product and R&D teams to create technical documents, drive video content storyboarding, and guide 3rd party agencies in developing videos and lifestyle creatives
  • Own T&E portfolio digital journey, landing pages, CaaS product range pages, product selection journey on SE.com and APC.com
Qualifications & Requirements
  • Bachelor's Degree in Marketing, Communication, or relevant fields
  • At least 5 years of product marketing experience in B2B space
  • Strong knowledge of current market trends in IT and Data Center markets preferred
  • Experience managing and developing marketing programs with clear data-driven results
  • Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with solid value propositions
  • Track record of delivering high-quality marketing content under tight deadlines
  • Advanced project management skills and cross-functional work experience
  • Skilled stakeholder management capabilities
  • Experience launching new products from start to finish with proven success
  • Proficient in Adobe InDesign, Canva, and other design platforms
We Offer
  • A collaborative and dynamic work environment
  • Opportunities for professional growth and development
  • Competitive compensation and benefits package

Please note that we do not have any company name.

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