Digital Marketing Performance Specialist

1 day ago


Gurgaon, Haryana, India Publicis Groupe Full time

About Publicis Groupe

We are a center of expertise catering to international markets on a full spectrum of digital, data and tech services. As an interconnected network with diverse talent, we continuously grow and mutate to become a more efficient and collaborative system delivering outstanding work. Our team in India boasts over 1000+ specialists across Mumbai, Gurgaon, Pune, and Bengaluru certified across major platforms like Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio, and more.

The team supports a host of Publicis operations across US, Europe, and Asia and their multinational clients. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting, and Development, we offer end-to-end solutions.

Job Overview:

We are looking for a Digital Marketing Performance Specialist to join our marketing team. The successful candidate will have expert knowledge in various search and social platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, LinkedIn, Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, etc.

Key Responsibilities:

  • Optimize resource utilization ensuring internal & external stakeholders are updated
  • Evaluate performance as per defined SLAs
  • Drive team adherence to all internal/external tools and processes
  • Maintain team motivation through regular touch points/team engagement activities
  • Effective verbal, written, and visual communication skills for various audiences (internal or external)
  • Sense of ownership; responsible for team/client management, performance monitoring, and reviews
  • End-to-end campaign management experience in running paid ads on Meta, LinkedIn, Twitter, etc.
  • Stay up-to-date with industry news and developments; analyze, keep pace, and regularly document search engine industry trends across web/mobile platforms and adopt new/best practices
  • Analyze performance, provide insights, and drive improvements

Requirements:

  • Strong knowledge and hands-on experience with online marketing tools and best practices
  • 2-5 years of experience in Paid Social ads specifically
  • Experience in Meta, Instagram, LinkedIn, Twitter, and end-to-end campaign management, especially reach and frequency campaigns
  • Team & Client management skills
  • Subject-matter-expert for Search
  • Effective time-management skills
  • Strong analytical skills, critical thinker, and problem-solving skills
  • Advanced Excel, Word, and PowerPoint skills
  • Strong interpersonal and communication skills
  • Knowledge of different digital marketing channels is a plus

Salary: ₹1,200,000 - ₹1,800,000 per annum



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