Digital Performance Marketing Specialist

3 weeks ago


Gurgaon, Haryana, India Zupee Full time
About Zupee

Zupee is a forward-thinking organization seeking a skilled Digital Performance Marketing Specialist to drive our marketing efforts forward.

Salary and Benefits

We offer an estimated annual salary of ₹8,00,000, competitive benefits package, and opportunities for growth and development.

Job Description

The ideal candidate will have a strong understanding of digital marketing principles and be proficient in executing CPM/CPC/CPI/ROAS campaigns across various platforms, including Google Search, YouTube, UAC, ASA, GDN, DSP, and Facebook Ads.

The successful candidate will also possess excellent analytical skills, with the ability to report, analyze, and optimize performance campaigns to achieve target KPIs. Additionally, they should have hands-on experience working with leading DSP platforms, affiliate and direct publishers, mobile and web attribution tools, and analytics tools like GA, Tableau, PowerBI, and Adobe.

Requirements
  • Bachelor's degree in B.Tech / BBA/ MBA or relevant field
  • At least 1 year of experience in digital performance marketing
  • Proficiency in Google AdWords, Facebook, DV360
  • Familiarity with attribution tools like Adjust/Appsflyer/Branch
Working at Zupee

As a Digital Performance Marketing Specialist at Zupee, you will be part of a dynamic team driving innovation and growth. You will have the opportunity to work on challenging projects, develop your skills, and contribute to the company's success.



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