Digital Marketing Automation Manager

1 week ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time
Company Overview

IIDE Education Private Limited is a leading digital education institution dedicated to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. With a strong commitment to innovation and customer satisfaction, we offer competitive salaries and ample opportunities for career advancement.

About the Role

This role involves developing and managing retention-focused campaigns to enhance customer engagement and loyalty. As the Assistant Marketing Automation Manager / Team Lead based in Lower Parel, Mumbai, you will oversee automation tools, create impactful campaigns, and drive strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives.

Job Description

We are seeking an experienced marketing professional with expertise in marketing automation and a passion for enhancing customer engagement. The successful candidate will have hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms. Strong analytical skills, excellent written and verbal communication abilities, and proven track record of working collaboratively with team members are essential. Proficiency in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions, is also required.

Responsibilities

- Oversee the use and optimization of marketing automation tools
- Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels
- Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey
- Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement
- Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals
- Offer guidance and support to achieve team objectives and optimize retention efforts

Requirements

- Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms
- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates
- Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content
- Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth
- Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions

Benefits

We offer a competitive salary range of ₹1,200,000 - ₹2,500,000 per annum, commensurate with experience, along with a comprehensive benefits package.

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