Digital Marketing Strategist for Performance Excellence

18 hours ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About the Role:

We are seeking a seasoned Digital Marketing Strategist with 4-6 years of experience to lead and optimize our performance marketing initiatives across multiple channels. This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition, maximizing return on investment (ROI), and scaling customer base.

Key Responsibilities:

  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and ongoing user retention.
  • Develop and execute performance marketing strategies across digital channels to drive customer acquisition and revenue growth.
  • Lead creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.

Requirements:

  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta) and other channels.

What We're Looking For :

This is a highly competitive opportunity for an experienced Digital Marketing Strategist to join our team and make a meaningful impact on our business. If you have a passion for digital marketing and a track record of delivering results, we encourage you to apply.

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