Performance Marketing Strategist

7 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Senior Performance Marketing Lead

We are seeking an experienced professional to drive impactful paid marketing campaigns and optimize customer acquisition strategies for a Direct-to-Consumer brand.

  • Paid Media Strategy & Execution:

Develop and execute high-budget performance marketing campaigns across multiple digital platforms to enhance ROAS, CAC, and LTV. Implement audience segmentation and retargeting strategies to boost conversion rates. Scale paid campaigns while maintaining profitability and brand positioning.

  • Budgeting & Performance Tracking:

Manage ad spend efficiently across platforms to maximize returns. Monitor key metrics and provide weekly and monthly performance reports. Adjust campaign strategies based on real-time data insights and market trends.

  • Data Analysis & Optimization:

Utilize Google Analytics and other tracking tools to analyze customer behavior and campaign performance. Implement A/B testing strategies for ad creative, landing pages, and audience targeting. Identify bottlenecks in the conversion funnel and optimize customer journeys.

  • Creative & Ad Optimization:

Collaborate with the creative team to develop high-performing ad copies, videos, and landing pages. Test different creative, messaging, and ad formats to improve engagement and conversion rates. Stay updated on the latest trends in ad creative, competitor strategies, and platform updates.

  • Required Qualifications & Skills:

Bachelor's/Master's degree in Marketing, Business, or a related field. 3-5 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment. Proven experience managing large ad budgets across multiple channels for sales objectives.

  • Key Skills:

Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising. Strong analytical skills with proficiency in Google Analytics. Hands-on experience with Excel, Google Sheets. Experience in performance-driven creative testing and conversion rate optimization (CRO). Strong problem-solving abilities with a growth mindset. Excellent stakeholder management and communication skills.

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