Digital Marketing Specialist

2 days ago

Kolkata, West Bengal, India beBeedigital Full time ₹ 5,00,000 - ₹ 8,00,000

Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will have experience in managing and optimizing pay-per-click advertising campaigns across various platforms.

The successful candidate will be responsible for planning, executing, and managing PPC campaigns to achieve business goals. This will involve conducting keyword research, creating effective campaign strategies, setting up and managing search, display, shopping, video, and remarketing campaigns.

In addition, the successful candidate will monitor campaign performance daily, adjusting bids, budgets, and targeting strategies as needed. They will also optimize campaigns to meet or exceed key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), cost per action (CPA), and return on ad spend (ROAS).

The ideal candidate will have excellent analytical and problem-solving skills, with the ability to analyze performance data to generate actionable insights and create detailed performance reports for stakeholders.

The successful candidate will work closely with design, content, and web teams to ensure messaging alignment between ads and landing pages. They will also develop and present campaign strategies, results, and recommendations directly to clients, ensuring clear communication and transparency.

Responsibilities:

  • Plan, execute, and manage PPC campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels.
  • Conduct in-depth keyword research and implement effective campaign strategies aligned with business goals.
  • Set up and manage Search, Display, Shopping, Video, and Remarketing campaigns.
  • Monitor campaign performance daily and proactively adjust bids, budgets, and targeting strategies.
  • Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS.
  • Analyze performance data to generate actionable insights and create detailed performance reports for stakeholders.
  • Collaborate with design, content, and web teams to ensure messaging alignment between ads and landing pages.
  • Develop and present campaign strategies, results, and recommendations directly to clients, ensuring clear communication and transparency.
  • Act as the main point of contact for clients regarding PPC-related queries, performance updates, and campaign roadmaps.
  • Stay updated with industry trends, platform updates, and competitor activities to identify growth opportunities.
  • Manage and mentor junior PPC specialists, providing training, feedback, and best practices.
  • Lead client performance review meetings, providing clear insights, future plans, and demonstrating ROI.

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