Digital Marketing Specialist

12 hours ago

Kolkata, West Bengal, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Digital Marketing Specialist

We are seeking a seasoned Digital Marketing Specialist to lead our paid campaign efforts and drive business growth.

  • Paid Campaign Optimization: Develop and execute comprehensive paid campaigns across multiple platforms, leveraging tools like Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager.
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing data-driven strategies to maximize ROI.
  • Stay up-to-date on industry trends and best practices, experimenting with innovative approaches to stay ahead of the competition.
  • Performance Reporting & Analytics: Provide regular performance reports and insights to internal teams and clients, highlighting key takeaways and recommendations for improvement.
  • Collaborate with cross-functional teams to align campaign goals with creative and marketing strategies.

Requirements:

  • Proven experience in paid campaign management and optimization, with a strong track record of success.
  • Hands-on expertise with leading ad platforms and tools, including Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager.
  • Excellent analytical skills, with the ability to interpret complex data and derive actionable insights.
  • Strong communication and project management skills, with the ability to work effectively with internal teams and external clients.

Key Skills:

  • Expertise in digital marketing, with a focus on paid campaign management and optimization.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop effective solutions.
  • Excellent communication and project management skills, with the ability to work effectively with internal teams and external clients.

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