Highly Motivated Performance Marketing Manager for B2B IT Company

2 weeks ago


Hyderabad, Telangana, India Softobiz Full time
Job Title: Highly Motivated Performance Marketing Manager

We are seeking a highly motivated and results-driven Performance Marketing Manager to join our team at Softobiz in Hyderabad, India.

About the Job

This is an exciting opportunity to drive inbound lead generation efforts through both organic and paid channels, manage targeted email marketing campaigns, and execute Account-Based Marketing (ABM) strategies. As a Performance Marketing Manager, you will leverage your expertise in SEO, Google Ads, LinkedIn Ads, email marketing, retargeting, and ABM tactics to generate high-quality leads for our B2B IT business.

Responsibilities:
  • Develop and execute comprehensive lead generation strategies across multiple digital channels to drive high-quality inbound leads.
  • Oversee and optimize the SEO strategy, including keyword research, on-page optimization, content development, and backlink building.
  • Monitor organic performance and create content strategies to improve search rankings and generate inbound leads.
  • Manage Google Ads (Search & Display), LinkedIn Ads, and other paid media campaigns to generate leads.
  • Plan and execute retargeting campaigns to nurture leads and increase conversion rates.
  • Implement A/B testing on ads, landing pages, and creatives to continuously improve campaign performance.
Requirements:
  • 5-7 years of hands-on experience in performance marketing with a proven track record in organic (SEO) and inorganic (PPC, LinkedIn Ads, Retargeting) lead generation.
  • Significant experience with B2B IT companies, ideally within the Australian and US markets.
  • Expertise in driving high-quality inbound leads and managing lead flow through Ads, email marketing, ABM, and other digital channels.
  • Strong SEO knowledge and expertise in keyword research, on-page and off-page SEO strategies.
  • Proficient in managing Google Ads (Search & Display), LinkedIn Ads, retargeting campaigns, and paid media optimization.
What We Offer:
  • A competitive salary range of ₹1,200,000 - ₹1,800,000 per annum.
  • Opportunities for professional growth and development in a dynamic and innovative company.
  • A collaborative and supportive work environment.
  • Access to cutting-edge technology and tools.


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