B2B Performance Marketing Specialist
4 days ago
VRT Management Group, LLC is seeking a skilled B2B Performance Marketing Specialist to join our team. With a strong focus on driving measurable results in the SMB market, this role will be responsible for designing, executing, and optimizing campaigns that generate high-quality leads.
Key Responsibilities:
- Lead Generation: Develop and execute paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs) in the B2B space.
- Organic Growth Strategies: Create innovative lead-generation strategies tailored for SMB entrepreneurs, emphasizing long-term relationship building and engagement.
- A/B Testing & Segmentation: Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns.
- Data-Driven Optimization: Use tools like Google Analytics, Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion.
- Weekly Reporting: Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.
About VRT Management Group, LLC:
We are a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth.
What We're Looking For:
- Proven experience in B2B performance marketing and lead generation targeting SMBs.
- Expertise in running ad campaigns across multiple platforms, including Facebook, Instagram, and Google.
- Strong skills in audience segmentation, ICP development, and targeting strategies for the B2B market.
- Ability to create and implement organic growth strategies for B2B lead generation.
- Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, Campaign Manager, and other performance tracking software.
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience and qualifications. If you're a motivated and experienced B2B marketing professional looking for a new challenge, we encourage you to apply.
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