Senior Brand Marketing Manager
5 days ago
We are seeking a seasoned and strategic Senior Brand Marketing Manager to lead the brand positioning, marketing, and communication efforts for our B2B business. As a key member of our team, you will be responsible for driving brand awareness, market positioning, and customer engagement, ensuring that our B2B brand resonates with our target audience and enhances customer loyalty.
Key Responsibilities:
• Develop and execute comprehensive brand strategies that align with business goals and market needs.
• Define and refine the brand's value proposition, ensuring consistent messaging across all touchpoints.
• Analyze market trends, customer insights, and competitor positioning to maintain a competitive advantage.
• Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.
• Collaborate with sales and product teams to align brand efforts with business objectives and product launches.
• Manage end-to-end marketing activities, including digital marketing, content development, email campaigns, events, and thought leadership initiatives.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 5+ years of experience in brand management or marketing, with a focus on B2B markets.
• Strong understanding of B2B sales cycles, customer behavior, and decision-making processes.
• Proven experience in building and executing brand strategies and marketing campaigns.
• Excellent communication, writing, and presentation skills.
• Strong analytical skills and ability to translate insights into actionable strategies.
• Proficiency in digital marketing, including social media, SEO, SEM, and email marketing.
• Experience in managing budgets, reporting on ROI, and optimizing brand performance.
• Ability to work collaboratively in a cross-functional environment and manage multiple stakeholders.
What We Offer:
• Competitive salary: ₹15,00,000 - ₹20,00,000 per annum.
• Opportunities for career growth and development.
• A dynamic work environment with a collaborative team.
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