Senior Brand Manager
3 weeks ago
We are seeking a talented Brand Manager to join our team at Weekday. This role involves leading and enhancing the brand's presence across diverse markets.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to elevate brand awareness, drive customer engagement, and increase market share.
- Analyze market trends, customer insights, and competitor activity to identify opportunities for brand enhancement.
- Lead the creation of marketing content, including digital, social media, print, and in-store materials.
- Oversee brand consistency across all marketing and communications materials.
- Collaborate with product development teams to align branding with product launches.
- Manage partnerships, sponsorships, and influencer marketing programs to promote brand initiatives.
- Monitor brand performance metrics and develop actionable insights to optimize campaigns.
- Lead market research to identify new opportunities and ensure brand relevance.
- Manage budgets and ensure the efficient allocation of resources across marketing initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5 years of experience in brand management or marketing roles.
- Proven track record of developing and implementing successful marketing campaigns.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication, presentation, and project management skills.
- Expertise in digital marketing, social media, and content marketing.
- Knowledge of market research tools and techniques.
- Ability to work collaboratively across departments and manage multiple projects simultaneously.
- Passion for creativity, innovation, and brand storytelling.
Skills and Qualifications:
- Project management
- Brand management
- Market research
- Marketing
- Digital marketing
- Campaigns
- Social media
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