Senior Brand Manager

3 weeks ago


Hyderabad, Telangana, India Weekday Full time
Job Title: Brand Manager

We are seeking a talented Brand Manager to join our team at Weekday. This role involves leading and enhancing the brand's presence across diverse markets.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to elevate brand awareness, drive customer engagement, and increase market share.
  • Analyze market trends, customer insights, and competitor activity to identify opportunities for brand enhancement.
  • Lead the creation of marketing content, including digital, social media, print, and in-store materials.
  • Oversee brand consistency across all marketing and communications materials.
  • Collaborate with product development teams to align branding with product launches.
  • Manage partnerships, sponsorships, and influencer marketing programs to promote brand initiatives.
  • Monitor brand performance metrics and develop actionable insights to optimize campaigns.
  • Lead market research to identify new opportunities and ensure brand relevance.
  • Manage budgets and ensure the efficient allocation of resources across marketing initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 5 years of experience in brand management or marketing roles.
  • Proven track record of developing and implementing successful marketing campaigns.
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Excellent communication, presentation, and project management skills.
  • Expertise in digital marketing, social media, and content marketing.
  • Knowledge of market research tools and techniques.
  • Ability to work collaboratively across departments and manage multiple projects simultaneously.
  • Passion for creativity, innovation, and brand storytelling.

Skills and Qualifications:

  • Project management
  • Brand management
  • Market research
  • Marketing
  • Digital marketing
  • Campaigns
  • Social media


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