Brand Positioning Specialist

1 day ago


Hyderabad, Telangana, India Infinity Learn Full time
Job Title: Brand Positioning Specialist

We are seeking a skilled Brand Positioning Specialist to join our team at Infinity Learn. This role is ideal for an individual with a passion for brand development and a keen eye for detail.

About the Role:

  • Develop and execute comprehensive brand strategies that align with business goals and market needs.
  • Define and refine the brand's value proposition, ensuring consistent messaging across all touchpoints.
  • Analyse market trends, customer insights, and competitor positioning to maintain a competitive advantage.

Key Responsibilities:

  1. Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.
  2. Craft compelling content for websites, social media, email, case studies, whitepapers, and presentations.
  3. Monitor brand perception and manage strategies to maintain or improve brand equity.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in brand management or marketing, with a focus on B2B markets.
  • Strong understanding of B2B sales cycles, customer behaviour, and decision-making processes.
  • Excellent communication, writing, and presentation skills.
  • Ability to work collaboratively in a cross-functional environment and manage multiple stakeholders.

What We Offer:

  • A competitive salary of $120,000 per annum, commensurate with experience.
  • Opportunities for career growth and development.
  • A dynamic work environment with a collaborative team.

Join our team of innovative professionals at Infinity Learn and take your career to the next level



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