Brand Positioning Specialist
1 day ago
We are seeking a skilled Brand Positioning Specialist to join our team at Infinity Learn. This role is ideal for an individual with a passion for brand development and a keen eye for detail.
About the Role:
- Develop and execute comprehensive brand strategies that align with business goals and market needs.
- Define and refine the brand's value proposition, ensuring consistent messaging across all touchpoints.
- Analyse market trends, customer insights, and competitor positioning to maintain a competitive advantage.
Key Responsibilities:
- Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.
- Craft compelling content for websites, social media, email, case studies, whitepapers, and presentations.
- Monitor brand perception and manage strategies to maintain or improve brand equity.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in brand management or marketing, with a focus on B2B markets.
- Strong understanding of B2B sales cycles, customer behaviour, and decision-making processes.
- Excellent communication, writing, and presentation skills.
- Ability to work collaboratively in a cross-functional environment and manage multiple stakeholders.
What We Offer:
- A competitive salary of $120,000 per annum, commensurate with experience.
- Opportunities for career growth and development.
- A dynamic work environment with a collaborative team.
Join our team of innovative professionals at Infinity Learn and take your career to the next level
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