Paid Media Marketing Specialist
3 weeks ago
- About the Role:
- Create and execute comprehensive paid media strategies across multiple channels, including Google Ads, LinkedIn, Capterra, and other relevant platforms.
- Manage and optimize performance marketing campaigns to drive customer acquisition and meet ROI targets.
- Develop and maintain strong relationships with media partners and vendors.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Key Responsibilities:
- Plan and manage performance marketing budgets independently.
- Develop and execute comprehensive paid media strategies across multiple channels.
- Manage and optimize performance marketing campaigns to drive customer acquisition and meet ROI targets.
- Analyze campaign performance, conduct A/B testing, and provide data-driven insights to continuously improve marketing efforts.
- Collaborate with cross-functional teams to align paid media strategies with overall marketing objectives.
- Develop and maintain relationships with media partners and vendors.
- Prepare and present regular performance reports to stakeholders.
Requirements:
- 5+ years of experience in digital marketing, with at least 2 years of handson experience in planning and managing performance marketing budgets independently.
- Proven track record of successfully driving customer acquisition through paid channels.
- Strong expertise in Google Ads, LinkedIn Ads, and other relevant advertising platforms.
- Experience with marketing automation platforms and CRM systems.
- Excellent analytical and problem-solving skills, with the ability to derive actionable insights from data.
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