Paid Media Marketing Specialist

4 days ago


Bengaluru, Karnataka, India Open Financial Technologies Private Limited Full time
  • About the Role:
  • Create and execute comprehensive paid media strategies across multiple channels, including Google Ads, LinkedIn, Capterra, and other relevant platforms.
  • Manage and optimize performance marketing campaigns to drive customer acquisition and meet ROI targets.
  • Develop and maintain strong relationships with media partners and vendors.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.


Key Responsibilities:
  • Plan and manage performance marketing budgets independently.
  • Develop and execute comprehensive paid media strategies across multiple channels.
  • Manage and optimize performance marketing campaigns to drive customer acquisition and meet ROI targets.
  • Analyze campaign performance, conduct A/B testing, and provide data-driven insights to continuously improve marketing efforts.
  • Collaborate with cross-functional teams to align paid media strategies with overall marketing objectives.
  • Develop and maintain relationships with media partners and vendors.
  • Prepare and present regular performance reports to stakeholders.

Requirements:
  • 5+ years of experience in digital marketing, with at least 2 years of handson experience in planning and managing performance marketing budgets independently.
  • Proven track record of successfully driving customer acquisition through paid channels.
  • Strong expertise in Google Ads, LinkedIn Ads, and other relevant advertising platforms.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent analytical and problem-solving skills, with the ability to derive actionable insights from data.


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