Senior Paid Media Marketing Manager

1 month ago


Bengaluru, Karnataka, India Open Financial Technologies Private Limited Full time
About the Role

We're seeking a seasoned Paid Media Marketing Manager to join our team at Open Financial Technologies Private Limited. As a key member of our marketing team, you will be responsible for developing and executing comprehensive paid media strategies across multiple channels.

Key Responsibilities:

  • Develop and execute paid media campaigns across Google Ads, LinkedIn, Capterra, and other relevant platforms.
  • Manage and optimize performance marketing campaigns to drive customer acquisition and meet ROI targets.
  • Analyze campaign performance, conduct A/B testing, and provide data-driven insights to improve marketing efforts.
  • Collaborate with cross-functional teams to align paid media strategies with overall marketing objectives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Create and optimize landing pages and ad creatives to maximize conversion rates.
  • Implement tracking and attribution systems to measure campaign effectiveness accurately.
  • Develop and maintain relationships with media partners and vendors.
  • Prepare and present regular performance reports to stakeholders.

Requirements:

  • 5+ years of experience in digital marketing, with at least 2 years of hands-on experience in planning and managing performance marketing budgets independently.
  • Proven track record of successfully driving customer acquisition through paid channels.
  • Strong expertise in Google Ads, LinkedIn Ads, and other relevant advertising platforms.
  • Experience with marketing automation platforms and CRM systems, such as HubSpot, Salesforce, etc.
  • Excellent analytical and problem-solving skills, with the ability to derive actionable insights from data.
  • Familiarity with SEO principles and content marketing strategies.
  • Experience in the fintech or B2B SaaS industry is a plus.
  • Certifications in Google Ads, LinkedIn Marketing, or other relevant platforms are highly desirable.


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