Paid Social Marketing Specialist
4 days ago
At Zeta Global, we are seeking a highly skilled Paid Social Marketing Specialist to join our team. As a key member of our social media campaign management team, you will be responsible for supporting the development and execution of paid social campaigns across multiple ad platforms.
This is an excellent opportunity to leverage your expertise in managing paid social campaigns while staying up-to-date with the latest trends in digital advertising. Priority will be given to candidates with experience using Facebook Ads Manager.
Duties and Responsibilities- Set up campaigns according to IO requirements, including ad uploads, pixels, budgets, and targeting.
- Analyze Facebook performance and make necessary optimizations to meet clients' pacing and KPI goals.
- Manage campaign reporting by compiling data from internal and external platforms.
- Compile image sets for digital marketing campaigns.
- Support the campaign management team with ad-hoc requests.
We are looking for a candidate with a deep understanding of the paid social media ecosystem and experience with Facebook. Additional experience with TikTok, Snapchat, YouTube, or Twitter is preferred.
The ideal candidate will have:
- Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management.
- BCA/BSC degree, including quantitative coursework.
- Strong written communication skills.
- Meticulous attention to detail.
- Demonstrated analytical ability.
- Interest in digital marketing trends.
- Willingness to work during U.S. Eastern Standard Time (EST) hours.
Our competitive salary for this role is $70,000 - $90,000 per year, depending on experience. We also offer a range of benefits, including health insurance, 401(k) matching, and professional development opportunities.
About Zeta GlobalZeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. We combine the industry's 3rd largest proprietary data set with Artificial Intelligence to unlock consumer intent, personalize experiences, and drive business growth.
With expertise encompassing all digital marketing channels – Email, Display, Social, Search, and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable, and sustainable.
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