Digital Marketing Associate
1 week ago
Job Summary
The Senior Associate, Paid Social position at Zeta Global is a full-time role that supports the company's social media campaign management team. This position is ideal for individuals with expertise in managing paid social campaigns and a passion for digital advertising.
Key Responsibilities
- Setting up campaigns according to client requirements (ad uploads, pixels, budgets, and targeting)
- Analyzing Facebook performance and making necessary optimizations to meet client pacing and KPI goals
- Managing campaign reporting by compiling data from internal and external platforms
- Compiling image sets for digital marketing campaigns
- Supporting the campaign management team with ad-hoc requests
Requirements
- Deep understanding of the paid social media ecosystem
- Experience with Facebook required, with additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
- Preference given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
- YouTube ad experience a plus, but not required
- BCA/BSC degree, including quantitative coursework
- Strong written communication skills
- Meticulous attention to detail
- Demonstrated analytical ability
- Interest in digital marketing trends
- Willingness to work during U.S. Eastern Standard Time (EST) hours
About Zeta Global
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. The company combines a proprietary data set with Artificial Intelligence to unlock consumer intent, personalize experiences, and drive business growth. Zeta's technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for leading brands.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate based on race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other protected basis by law.
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