Senior Paid Search Marketing Specialist
4 weeks ago
At Thermo Fisher Scientific, we're looking for a talented Paid Search Specialist to join our APJ Digital Marketing Operations COE. This exciting role offers a unique opportunity to drive paid search media planning, execution, analysis, and insights for a global brand in the Asia Pacific region.
A Day in the Life:
- Develop and implement comprehensive paid search strategies across Google Ads to maximize our return on investment and achieve business objectives.
- Conduct detailed keyword research, ad copy optimization, and landing page analysis to ensure efficient campaign performance and relevancy.
Keys to Success:
- Analyze campaign performance data, identify trends, and provide actionable insights to optimize performance and improve overall campaign efficiency.
- Collaborate cross-functionally with internal teams, including paid media advertising and analytics, to align paid search initiatives with broader marketing objectives and business goals.
- Stay up-to-date with industry trends, best practices, and algorithm updates.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 5 years of hands-on experience in paid search marketing, with a strong focus on Google Ads.
- Proven track record of successfully leading large-scale Google Ads accounts in a multinational corporation with multiple business units, product lines, and regions across APJ.
What We Offer:
- Competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits.
- Opportunities for career growth and development in a dynamic and innovative organization.
We're a global leader in the scientific industry, and we're committed to making a positive impact on the world. If you're passionate about digital marketing and want to be part of a team that's changing the game, we'd love to hear from you.
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