Senior Search Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India InMobi Full time
Job Title: Senior Search Marketing SpecialistJob Summary:

We are seeking a Senior Search Marketing Specialist to join our team at InMobi. The successful candidate will be responsible for managing and optimizing performance campaigns on Bing Ads platforms to meet client KPIs.

  • Manage and optimize performance campaigns on Bing Ads platforms to meet the client KPIs
  • Assist Performance & Brand Sales teams in creating and delivering compelling solution pitches
  • Develop custom solution decks for brand pitches and continuously innovate/update existing sales support materials
  • Collaborate with Performance & Brand Sales teams to help clients adopt best practices and optimize campaign performance
Responsibilities:

The Senior Search Marketing Specialist will be responsible for:

  • Developing and executing search marketing strategies to drive client growth and success
  • Managing and optimizing performance campaigns on Bing Ads platforms to meet client KPIs
  • Assisting Performance & Brand Sales teams in creating and delivering compelling solution pitches
  • Developing custom solution decks for brand pitches and continuously innovating/update existing sales support materials
  • Collaborating with Performance & Brand Sales teams to help clients adopt best practices and optimize campaign performance
Requirements:

The ideal candidate will have:

  • 3+ years of experience in search engine marketing, including Google or Bing Ads
  • Expertise in CPA, CPM, CPC models, search marketing, lead generation, and direct response strategies
  • Advanced proficiency in Excel and SQL for data manipulation, analysis, and reporting
  • Excellent written and verbal communication skills, with a strong ability to build relationships and manage multiple tasks
  • Fluency in English
About InMobi:

InMobi is a leading mobile advertising platform that powers intelligent, mobile-first experiences for enterprises and consumers. Our mission is to power intelligent, mobile-first experiences for enterprises and consumers.

We are proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.



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