Senior Media Planning Manager

3 weeks ago


Bengaluru, Karnataka, India Jaden Executive Search & Recruitment Specialists Full time

For Jaden Executive Search & Recruitment Specialists, we are seeking a Senior Media Planning Manager - FMCG with a strong background in traditional media planning and a proven track record of driving ROI for FMCG clients.

Responsibilities:

  • Develop and implement annual, quarterly, and monthly media plans based on market intelligence to drive brand building and demand generation.
  • Conceptualize and implement traditional media plans for product/campaign launches, ensuring efficient use of resources and maximum ROI.
  • Work with agencies and channels to negotiate the best possible deals, leveraging research, data, and analytics to drive business results.
  • Conduct market prioritization and competitor analysis to inform media strategies and maximize ROI.
  • Develop and negotiate media contracts, managing budgets and ensuring effective use of resources.
  • Manage agency partners to achieve optimal results from media investments, setting targets, monitoring, and evaluating performance.

Requirements:

  • Minimum 5 years of experience in media planning, preferably in the FMCG sector.
  • Strong understanding of traditional media planning, including market research, data analysis, and media buying.
  • Excellent communication and negotiation skills, with the ability to work effectively with senior leaders and agency partners.
  • Proven track record of driving ROI and achieving business results in a media planning role.

We are looking for a highly skilled and experienced Senior Media Planning Manager - FMCG to join our team at Jaden Executive Search & Recruitment Specialists. If you have a strong background in traditional media planning and a passion for driving business results, we encourage you to apply for this exciting opportunity.



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