Digital Media Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India Maersk Full time
Digital Media Marketing Specialist

The Digital Media Marketing Specialist at Maersk is responsible for overseeing the paid digital and organic social marketing efforts across media platforms. This role involves managing planning, execution, and optimization of paid advertising campaigns to drive brand visibility, engagement, and conversions in collaboration with Center and regional marketeers.

Key Responsibilities:
  • Manage advertising budgets effectively, ensuring efficient allocation of resources and adherence to financial targets.
  • Audience Segmentation and Targeting: Utilize audience insights to identify data signals and target specific audience segments, optimizing ad targeting for relevance and effectiveness.
  • Performance Tracking and Reporting: Monitor campaign performance metrics in provided campaigns reports to stakeholders, offering insights and recommendations for optimization.
  • Cross-functional Collaboration: Collaborate with internal teams such as center and regional teams to align paid social media efforts with overall business objectives and ensure cohesive strategy execution.


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