Digital Media Specialist

1 month ago


Bengaluru, Karnataka, India Annalect India Full time
Job Title: Digital Media Specialist

Job Summary:

We are looking for a skilled Digital Media Specialist to join our team at Annalect India. As a key member of our digital media department, you will be responsible for managing programmatic, search, and social media campaigns for our clients. Your goal will be to drive campaign success and deliver exceptional results.

Responsibilities:

* Manage search and social media campaigns from setup to optimization and reporting
* Develop detailed search and social media plans in line with business objectives and campaign brief
* Translate business KPIs into channel KPIs
* Create and set up campaigns in various platforms, including Google Ads and Facebook
* Manage search campaigns to achieve target metrics on time, on budget, and on target
* Analyze campaign performance and optimize for better results
* Collaborate with internal teams, including the Meta, Google, and Bing teams, to troubleshoot performance-related issues

Requirements:

* Bachelor's degree in marketing, advertising, business, or a related field (a relevant Master's degree is a plus)
* Proven experience (typically 10+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role
* Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
* Managed performance of campaigns across different DSPs, including but not limited to DV360, Amazon, and TTD
* Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms
* Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
* Strong leadership and team management abilities

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB, and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD, and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Key Skills:

* Programmatic advertising
* Search engine marketing (SEM)
* Social media marketing
* Team leadership
* Client relationship management
* Campaign optimization
* Data analysis
* Project management

We offer a dynamic and challenging work environment, opportunities for professional growth, and a competitive compensation package. If you are a motivated and results-driven professional with a passion for digital media, we encourage you to apply for this exciting opportunity.

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