Digital Media Outreach Specialist

6 days ago


Bengaluru, Karnataka, India Wiingy Full time

Job Title: Digital Media Outreach Specialist

About the Role:

We are seeking a highly skilled Digital Media Outreach Specialist to lead our efforts in securing high-value press mentions, backlinks, and media partnerships. As a key member of our team, you will be responsible for developing and executing creative, data-driven, and impactful PR campaigns.

Key Responsibilities:

  • Develop and Execute PR Campaigns: Create and promote compelling reports, surveys, and studies that highlight key trends in education and tutoring.
  • Plan and Execute PR Campaigns Tied to Educational Events: Plan and execute PR campaigns tied to educational events, trends, and seasonal needs (e.g., SAT prep, back-to-school).
  • Data-Driven Storytelling: Leverage Wiingy's platform data to generate unique insights and reports that resonate with journalists and target audiences.
  • Identify Emerging Trends: Identify emerging trends and align campaigns with topics that lack comprehensive data in the market.

Content Creation and Strategy

  • Produce Press Releases: Produce press releases, media kits, and data-driven content assets that position Wiingy as a thought leader in online tutoring.
  • Collaborate with Internal Teams: Collaborate with internal teams to turn Wiingy's data into actionable insights and newsworthy stories.

Backlink and SEO Strategy

  • Secure High-Quality Backlinks: Secure high-quality backlinks from reputable news outlets and blogs to improve domain authority and organic search rankings.
  • Create Content Assets: Create content assets that are easily shareable and cite-worthy to attract backlinks from authoritative sources.

Media Outreach

  • Build Relationships with Journalists: Build and nurture relationships with U.S.-based journalists, bloggers, and influencers in education, parenting, and EdTech sectors.
  • Develop Personalized Pitches: Develop personalized pitches and press releases to secure features in tier-1 and niche publications like Forbes, TechCrunch, and EdSurge.

Performance Analysis

  • Track Key PR Metrics: Track key PR metrics such as media mentions, backlinks, referral traffic, and domain authority improvement.
  • Regularly Report on Campaign Outcomes: Regularly report on campaign outcomes and refine strategies based on data insights.

Requirements

  • 2+ Years of Experience: 2+ years in digital PR, media relations, or a similar role, with proven success in securing media coverage.
  • Experience Creating Data-Driven Reports: Experience creating and promoting data-driven reports, surveys, or curated content for media attention.

Skills and Qualifications

  • Deep Research and Analytical Skills: Deep research and analytical skills.
  • Exceptional Writing and Pitching Abilities: Exceptional writing, pitching, and storytelling abilities.
  • Strong Understanding of SEO: Strong understanding of SEO, link-building strategies, and Google's TrustRank principles.
  • Ability to Analyze and Present Data Insights: Ability to analyze and present data insights effectively.

Preferred Qualifications

  • Familiarity with PR Tools: Familiarity with PR tools like HARO, MuckRack, and Ahrefs.
  • Experience Working with Data-Driven PR Campaigns: Experience working with data-driven PR campaigns or creating media assets like industry surveys and curated reports.
  • Background in EdTech or Education: Background in EdTech, education, or consumer-facing industries is a plus.

What We Offer

  • Rapidly Growing Ed-Tech Company: Hands-on experience in a rapidly growing ed-tech company with a global impact.
  • Mentorship from Experienced Professionals: Mentorship from experienced professionals in products, growth, and tech.
  • Opportunity to Make a Real Impact: Opportunity to work on meaningful projects and make a real impact.

About Us

Wiingy is an online tutoring marketplace that offers one-on-one online tutoring to students through its network of expert-vetted tutors for various subjects.



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