Digital Media Marketing Specialist
2 days ago
Estimated Salary: $45,000 - $60,000 per annum (dependent on experience and qualifications)
About UsWe are Iron Asylum, a leading marketing team dedicated to delivering exceptional digital media experiences. Our innovative approach combines creativity with data-driven insights to drive growth and engagement.
About the RoleWe are seeking a highly skilled Digital Media Marketing Specialist to join our dynamic team in Bangalore. This is an exciting opportunity for a creative and proactive individual to manage and enhance our company's online presence across various social media platforms, develop engaging content, and monitor trends.
- Social Media Management:
- Develop and execute social media strategies aligned with our business goals and objectives.
- Manage day-to-day social media activity on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
- Post relevant content (text, images, video) to engage and grow our online community.
- Respond to customer inquiries, comments, and feedback across social media channels in a timely and professional manner.
- Content Creation:
- Create original, high-quality, and engaging content tailored to each social media platform.
- Collaborate with the design and content teams to produce visual and written materials for posts, campaigns, and ads.
- Stay up-to-date with social media trends and incorporate them into content creation.
- Campaign Management:
- Plan and implement paid social media advertising campaigns.
- Monitor and report on campaign performance and make adjustments to optimize engagement and reach.
- Analyze and report on the effectiveness of social media campaigns, identifying opportunities for improvement.
- Social Media Analytics:
- Track social media metrics such as engagement rates, reach, traffic, and conversions.
- Use analytics tools to generate reports and provide actionable insights to improve social media performance.
- Monitor industry trends, competitor activities, and audience preferences to refine social media strategy.
- Brand Consistency:
- Ensure all social media content and communications are consistent with our brand voice, tone, and style.
- Assist in maintaining our social media brand guidelines and visual identity.
- Proven experience as a Social Media Executive, Social Media Manager, or similar role in a marketing department.
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.) and social media management tools.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
- Creativity and strong attention to detail, with the ability to tailor content to different platforms.
- Familiarity with social media advertising tools and campaigns (e.g., Facebook Ads, Instagram Ads).
- Ability to analyze and interpret social media analytics to optimize strategy and content.
- Strong organizational skills, ability to multitask, and meet deadlines.
- Knowledge of SEO, online marketing, and marketing analytics is a plus.
- A bachelor's degree in Marketing, Communications, or a related field is preferred.
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