Digital Media Specialist

2 days ago


Bengaluru, Karnataka, India One Full time
About the Role

We are seeking a creative and dynamic Digital Media Specialist to join our team at Goodreturns. As a key member of our digital media team, you will be responsible for producing high-quality content tailored to various social media platforms.

Key Responsibilities:
  • Create engaging content, including videos, graphics, and written posts, aligned with our content strategy and brand voice.
  • Collaborate with editorial and design teams to develop visually stunning and informative posts.
  • Plan, schedule, and publish content on Instagram, Facebook, and X (formerly Twitter) to enhance brand image and attract advertising partnerships.
  • Promote Goodreturns articles across social platforms to drive traffic to our website.
Content Strategy and Trend Analysis:
  • Assist in creating content calendars and strategies to ensure consistent posting and audience engagement.
  • Keep up-to-date with the latest social media trends, tools, channels, and strategies, adjusting our content to align with trends.
Engagement & Interaction:
  • Engage the audience through interactive content, such as polls, quizzes, and stories, to enhance community engagement.
  • Respond to comments, messages, and mentions in a timely, brand-appropriate manner to foster a positive online community.
  • Monitor audience feedback and refine content strategies to improve engagement and interaction.
Innovation & Creativity:
  • Experiment with new content formats, styles, and platforms to keep our social media presence fresh and engaging.

**Estimated Salary:** ₹ 8-10 lakhs per annum



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