Senior Social Media Marketing Strategist

14 hours ago

Bengaluru, Karnataka, India myGwork Full time
About the Role

We are seeking a Senior Social Media Marketing Strategist to join our team at Amazon Seller Services India. This is an exciting opportunity for you to make a significant impact in driving seller engagement and success on our platform through strategic social media campaigns.

In this role, you will play a pivotal part in developing and executing compelling social media content and campaigns that effectively reach and attract new Amazon sellers, as well as nurture and support existing ones. You will collaborate closely with the broader seller marketing team to understand their objectives, and then translate those into impactful social strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn.

As a seasoned social media marketing expert, you should possess strong expertise in creating engaging content, analyzing data, and staying up-to-date with the latest social media trends and platform updates. Your exceptional project management skills, creative mindset, and ability to work independently as well as part of a cross-functional team will be crucial for success in this role.

Responsibilities
  • Develop and execute cohesive social media marketing strategies and campaigns to drive seller awareness, engagement, and conversion on platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Create compelling, platform-optimized content (text, images, videos, stories, etc.) that resonates with target seller audiences and encourages them to take desired actions like signing up, enrolling in programs, or seeking support.
  • Leverage social listening and data analytics to gain deep insights into seller pain points, behaviors, and preferences, and use these to inform highly personalized, conversion-focused social media initiatives.
  • Continuously test, measure, and optimize social content and campaigns to improve performance and uncover new opportunities for seller acquisition and retention.
  • Collaborate closely with the broader seller marketing team to ensure social media strategies are aligned with and amplify other channel efforts.
  • Stay up-to-date with the latest social media trends, platform updates, and emerging best practices to innovate and experiment with new, leading-edge tactics.
Requirements
  • Bachelor's degree
  • 3-4 years of experience in website building, UI/UX roles preferred
  • Experience in an analytical, results-oriented environment with external customer interaction
  • Demonstrated active listening skills, highly consultative and solutions-oriented
  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly in the local language
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience in Website management/CMS operations preferred
What We Offer

At myGwork, we offer a dynamic, fast-paced environment where you can thrive and grow professionally. As a Senior Social Media Marketing Strategist, you will receive a competitive salary of ₹12 lakhs per annum, making you one of the highest-paid professionals in your field. Our company values diversity, equity, and inclusion, and we strive to create a workplace culture that reflects these values. We believe in investing in our employees' growth and development, providing them with ongoing training, mentorship, and opportunities for advancement.

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