Paid Media Specialist
9 hours ago
Paid Media Specialist Job Summary
We are seeking a skilled Paid Media Specialist to join our digital marketing team at Knight Learning Solutions. The ideal candidate will have a strong background in paid media, with a proven track record of delivering successful campaigns.
Key Responsibilities:
- Develop and execute paid media campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.)
- Optimize and manage campaign performance metrics (CTR, CPC, CPA, ROI)
- Conduct A/B testing for ad creatives, landing pages, and audience segmentation
- Collaborate with cross-functional teams to align marketing efforts with broader business objectives
Requirements:
- 5+ years of experience in performance marketing with a proven track record of managing successful campaigns
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms
- Strong knowledge of Google Analytics, GA4, and data visualization tools like Tableau or Power BI
Estimated Salary: ₹2,000,000 - ₹2,800,000 per annum based on location and experience.
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