Paid Advertising Specialist

5 days ago


Bengaluru, Karnataka, India EIMR Business School Full time
About EIMR Business School

EIMR Business School is committed to providing innovative programs that cater to aspiring, active, and established entrepreneurs. We aim to nurture future leaders through our dynamic and entrepreneurial-focused approach.

We are seeking a skilled Performance Media Manager to accelerate our growth and bring our message to the right audience.

Job Description

We are looking for a Paid Advertising Specialist with experience in managing paid advertising campaigns and optimizing digital strategies to drive enrollment, engagement, and brand visibility.

The ideal candidate will play a crucial role in scaling our marketing efforts and ensuring that we achieve high performance in all digital channels.

Responsibilities
  • Campaign Planning: Develop and execute paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, and YouTube. Focus on lead generation, student enrollment, and brand engagement.
  • Performance Analysis: Monitor key metrics (CPA, ROAS, CTR, etc.) to track the performance of marketing campaigns. Provide insights and recommendations based on data-driven analysis to improve campaign outcomes.
  • Automation & Nurturing: Implement marketing automation tools and lead nurturing strategies to improve customer engagement and conversion rates.
  • Scaling & Optimization: Continuously A/B test ad copies, creatives, and targeting to achieve the highest possible conversion rates. Scale campaigns while maintaining budget efficiency and target KPIs.
Requirements

$5-6.5 LPA

  • 2-4 years of experience in performance marketing, preferably in the education or EdTech sector.
  • Hands-on experience with Google Ads, Meta Ads, and Ads.
  • Proficiency in analytics tools such as Google Analytics and campaign tracking tools.
  • Experience managing ad spends of at least ₹6-8 Lakhs/month.
  • Strong knowledge of SEM, PPC, and data analysis.


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