Paid Advertising Specialist
5 days ago
EIMR Business School is committed to providing innovative programs that cater to aspiring, active, and established entrepreneurs. We aim to nurture future leaders through our dynamic and entrepreneurial-focused approach.
We are seeking a skilled Performance Media Manager to accelerate our growth and bring our message to the right audience.
Job DescriptionWe are looking for a Paid Advertising Specialist with experience in managing paid advertising campaigns and optimizing digital strategies to drive enrollment, engagement, and brand visibility.
The ideal candidate will play a crucial role in scaling our marketing efforts and ensuring that we achieve high performance in all digital channels.
Responsibilities- Campaign Planning: Develop and execute paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, and YouTube. Focus on lead generation, student enrollment, and brand engagement.
- Performance Analysis: Monitor key metrics (CPA, ROAS, CTR, etc.) to track the performance of marketing campaigns. Provide insights and recommendations based on data-driven analysis to improve campaign outcomes.
- Automation & Nurturing: Implement marketing automation tools and lead nurturing strategies to improve customer engagement and conversion rates.
- Scaling & Optimization: Continuously A/B test ad copies, creatives, and targeting to achieve the highest possible conversion rates. Scale campaigns while maintaining budget efficiency and target KPIs.
$5-6.5 LPA
- 2-4 years of experience in performance marketing, preferably in the education or EdTech sector.
- Hands-on experience with Google Ads, Meta Ads, and Ads.
- Proficiency in analytics tools such as Google Analytics and campaign tracking tools.
- Experience managing ad spends of at least ₹6-8 Lakhs/month.
- Strong knowledge of SEM, PPC, and data analysis.
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