
Strategic Growth Insights Specialist
2 weeks ago
About the Role:
We are seeking a highly skilled Remote Growth Analyst to join our team as a contractor. As a key member of our analytics team, you will be responsible for driving growth and excellence through data-driven insights and strategic recommendations.
Responsibilities:
- Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
- Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
- Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
- Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
- Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
- Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
- Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
- Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
- Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
- Create predictive models to forecast user behavior, revenue projections, and campaign performance.
Requirements:
- Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
- 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
- Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
- Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
- Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
- Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
- Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
- Proficiency in Python or R for advanced analytics and statistical modeling.
- Experience with A/B testing methodologies, experimental design, and statistical significance testing.
- Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.
Preferred Skills:
- Master's degree in a relevant quantitative field.
- Experience with additional BI tools (Tableau, Looker, Power BI) and cloud platforms (AWS, GCP, Azure).
- Knowledge of ETL processes, data pipeline development, and workflow orchestration tools like Apache Airflow.
- Experience with machine learning techniques for predictive analytics and customer behavior modeling.
- Previous experience in mobile gaming, e-commerce, fintech, or other high-growth mobile app industries.
- Knowledge of additional mobile analytics platforms (Adjust, Branch, Singular) and customer data platforms (CDPs).
- Understanding of incrementality testing, media mix modeling, and privacy-first measurement approaches (SKAdNetwork).
- Familiarity with data privacy regulations (GDPR, CCPA) and their impact on analytics and attribution.
- Previous consulting experience with successful client engagements and proven track record of driving data-driven decisions.
- Strong presentation and communication skills with ability to translate complex insights to non-technical stakeholders.
Why Join Our Team?
- Work at the forefront of growth analytics with a team of experts passionate about data-driven innovation.
- Enjoy the flexibility and benefits of a fully remote contractor position.
- Make immediate impact on growth initiatives while working with cutting-edge analytics technologies.
- Gain exposure to diverse industries and build long-term relationships in the mobile app analytics space.
- Benefit from a culture of continuous learning, professional development, and collaborative achievement.
To Apply: Interested candidates are invited to submit their resume and cover letter detailing their experience with growth analytics and mobile attribution platforms.
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