Digital Marketing Manager for Fitness Institution

6 days ago


Mumbai, Maharashtra, India K11 School of Fitness Sciences Full time

K11 School of Fitness Sciences is a pioneering institution dedicated to empowering the next generation of fitness professionals. As a Digital Performance Marketing Manager, you will play a crucial role in driving student enrolment and increasing brand visibility.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to achieve organisational goals
  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads, and YouTube
  • Track and analyze key performance indicators (KPIs) such as cost per lead (CPL), return on ad spend (ROAS), and conversion rates
  • Collaborate with content creators to develop and manage content for social media platforms
  • Stay up-to-date with the latest digital marketing trends and technologies

About K11 School of Fitness Sciences:

We offer specialized diploma programs in Fitness Training and Nutrition, combining practical learning with industry-relevant skills. Our state-of-the-art facilities, experienced faculty, and supportive environment empower students to achieve their career goals in the fitness industry.

Job Requirements:

  • Digital marketing expertise with a deep understanding of performance marketing and optimization techniques
  • In-platform execution skills with proficiency in managing campaigns using Google Ads, Meta Ads, and YouTube
  • Data analysis and reporting skills with hands-on experience using tools like Google Analytics and Google Data Studio
  • Excellent communication and interpersonal skills with the ability to work effectively within a team

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field
  • 3-4 years of experience in digital performance marketing with a digital marketing agency in a similar role or preferably in the education or fitness industry
  • Google Ads or Meta Ads certification is highly desirable

The estimated salary for this position is ₹50,000 - ₹60,000 per month. We are committed to fostering a collaborative, inclusive, and growth-oriented work culture that empowers our team members to achieve their career goals.



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