Digital Marketing Specialist
2 weeks ago
Location: Mumbai, India (Hybrid/On-site)
About Us:
Sport for Life is dedicated to transforming the grassroots sports landscape in India. We invest in academies, organize tournaments, and leverage cutting-edge technology and services to empower the next generation of athletes.
Job Summary:
We seek an ambitious and creative Digital Marketing Specialist with 2+ years of experience to lead our marketing initiatives. This role focuses on driving academy enrollments, promoting tournaments, and securing brand visibility through digital marketing efforts.
Key Responsibilities:
- Marketing Strategy:
- Develop and execute marketing plans to attract players to academies and increase Sport for Life's brand awareness.
- Align campaigns with business objectives and KPIs.
- Digital Marketing:
- Manage and optimize campaigns across Google Ads, social media platforms, and email marketing.
- Increase online visibility through SEO and SEM strategies.
- Content Creation & Social Media:
- Collaborate with the content team to create engaging posts, videos, blogs, and newsletters.
- Plan and schedule content to grow social media followers and engagement.
- Event Marketing:
- Promote tournaments and academies through creative marketing campaigns.
- Coordinate with academy partners like Oranje Academy to maximize event participation.
- Partnerships & Sponsorships:
- Assist in creating sponsorship proposals and collaborating with brands for mutual benefits.
- Support in building relationships with local businesses and CSR initiatives.
- Analytics & Reporting:
- Track campaign performance and analyze data to identify areas for improvement.
- Prepare regular reports on marketing ROI and progress against goals.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- 2+ years of marketing experience, preferably in sports, education, or events.
- Proficiency in digital marketing tools like Google Analytics, Facebook Ads Manager, and CRM software.
- Strong content creation and communication skills.
- Creative thinker with a results-driven approach to problem-solving.
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum
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