Digital Marketing Specialist

2 weeks ago


Mumbai, Maharashtra, India Sport for Life Full time
Sport for Life: Revolutionizing Grassroots Sports in India

Location: Mumbai, India (Hybrid/On-site)

About Us:

Sport for Life is dedicated to transforming the grassroots sports landscape in India. We invest in academies, organize tournaments, and leverage cutting-edge technology and services to empower the next generation of athletes.

Job Summary:

We seek an ambitious and creative Digital Marketing Specialist with 2+ years of experience to lead our marketing initiatives. This role focuses on driving academy enrollments, promoting tournaments, and securing brand visibility through digital marketing efforts.

Key Responsibilities:

  • Marketing Strategy:
    • Develop and execute marketing plans to attract players to academies and increase Sport for Life's brand awareness.
    • Align campaigns with business objectives and KPIs.
  • Digital Marketing:
    • Manage and optimize campaigns across Google Ads, social media platforms, and email marketing.
    • Increase online visibility through SEO and SEM strategies.
  • Content Creation & Social Media:
    • Collaborate with the content team to create engaging posts, videos, blogs, and newsletters.
    • Plan and schedule content to grow social media followers and engagement.
  • Event Marketing:
    • Promote tournaments and academies through creative marketing campaigns.
    • Coordinate with academy partners like Oranje Academy to maximize event participation.
  • Partnerships & Sponsorships:
    • Assist in creating sponsorship proposals and collaborating with brands for mutual benefits.
    • Support in building relationships with local businesses and CSR initiatives.
  • Analytics & Reporting:
    • Track campaign performance and analyze data to identify areas for improvement.
    • Prepare regular reports on marketing ROI and progress against goals.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 2+ years of marketing experience, preferably in sports, education, or events.
  • Proficiency in digital marketing tools like Google Analytics, Facebook Ads Manager, and CRM software.
  • Strong content creation and communication skills.
  • Creative thinker with a results-driven approach to problem-solving.

Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum



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