Fintech Growth Strategist

14 hours ago

Bellary, Karnataka, India beBeeGrowth Full time ₹ 30,00,000 - ₹ 40,00,000

Growth and Expansion Opportunities

About the Role

As a Growth Functional Lead, you will be responsible for accelerating user acquisition, engagement, and retention across fintech products.

You will play a critical role in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

Our platform has almost 4mn monthly active users and 15% of them are daily active users; with an installed base of almost 58mn+. We offer customers free and unlimited access to their bureau scores from two bureaus CIBIL and Experian.

This is the only app platform of its kind, which attempts to offer customers features across the credit cycle - Access, Analyse, Leverage, and Protect. We also provide customers with ways to deeply understand their creditworthiness and monetize it by launching Personal Loans on the platform.

The responsibilities include developing holistic growth strategies for the OneScore portfolio covering various acquisition and engagement channels including mobile app and website.

  • Growth Strategy Development:

Develop and implement growth strategies that drive acquisition, engagement, and retention for our APP and Web platforms. This would also include driving Personal Loans monetization use cases.

Responsibility for delivering month on month Personal Loan Volumes.

  • Stakeholder Management:

Manage and coordinate with key platform partners such as Google and Meta to optimize growth campaigns, platform integrations, and new feature launches. Build strong relationships with merchant partners to facilitate co-marketing and promotional activities.

  • Experimentation & Innovation:

Design and scale experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta. Continuously identify and integrate emerging growth opportunities.

  • Cross-functional Collaboration:

Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.

  • Leadership & Mentorship:

Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Requirements

We are looking for a highly skilled individual with the following qualifications and skills:

  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.
  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.
Preferred Skills

We prefer candidates with experience in Personal Loan monetization, familiarity with fintech products, regulatory environments, and customer behavior.

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