Amazon Digital Advertising Strategist
13 hours ago
This role is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About the JobWe are seeking an analytical, hands-on Client Solutions Manager to help scale our growing advertising business. You will work with the sales team and other Amazon business partners to deliver effective media solutions which help in achieving their business goals on our platform for our key advertisers.
As a Client Solutions Manager, you play a key role on the account team, growing the business by being the customer expert, developing brand plans inclusive of media plans and audience recommendations. You possess strong analytical ability, and will develop deep expertise in Amazon's products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers needs.
You should be passionate about establishing a product-market fit by engaging with internal and external partners to deliver results. This is a client-facing role that is also responsible for identifying opportunities to drive incremental revenue and long-term growth. You will deliver consultative solutions for our partners, earning their trust by educating them on how to be successful on Amazon.
Key Responsibilities- Become an expert on Amazon solutions and adapt recommendations based on advertiser needs
- Develop annual brand plans and campaign media plans
- Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet clients' KPIs
- Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Consult and educate advertisers with insights and solutions to achieve greater results on Amazon
- Strong project management skills to impact process improvements
- Work cross-functionally with sales and other Amazon partners to drive revenue and increase advertiser satisfaction
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients' goals
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
- Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies
- Co-lead monthly and quarterly reviews with advertisers
- 3+ years of experience with at least 2+ experience in digital marketing preferred
- Strong project/program management skills to drive process improvements and develop consistency in the services offered
- Excellent data-driven storytelling skills - you create and deliver compelling presentations
- Analytical, data-driven approach to problem solving and a track record of driving results through continuous improvement
- Excellent written and verbal communication skills, strong attention to detail, and good follow-through
- Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
- MBA from tier-1 B-school
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