Digital Advertising Strategist
10 hours ago
At Amazon, we're committed to delivering high-quality advertising solutions that meet our customers' needs and exceed their expectations. As a key member of our team in Bangalore, you'll have the opportunity to make a significant impact on the future vision for Amazon.
About this RoleWe're looking for a highly motivated and detail-oriented Ads Account Manager who is passionate about digital advertising and has a proven track record of success in programmatic advertising. Your primary responsibility will be to build strong relationships with advertisers, deliver first-class service and advertising solutions, and drive business growth through data-driven decision making.
Key Responsibilities- Bulk solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions
- Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser priorities
- Effectively align spends for defined cadence (week / month/ quarter / sale event)
- Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs
- Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction
- Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Track & Own the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients' goals
- 2+ years of programmatic advertising experience
- Experience with Excel
- Experience analyzing data and best practices to assess performance drivers
- Experience in omni-channel marketing, search engine marketing or search engine optimization
We offer a competitive salary of ₹1,200,000 - ₹1,500,000 per annum, depending on experience. At Amazon, we prioritize diversity, equity, and inclusion, and strive to create an environment where everyone can thrive. Our comprehensive benefits package includes medical insurance, retirement planning, and paid time off. We are an equal opportunities employer and welcome applications from qualified candidates. If you're passionate about digital advertising and want to join a dynamic team that's shaping the future of e-commerce, please submit your application.
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