Marketing Insights Specialist

2 days ago

Solapur, Maharashtra, India beBeeDataDriven Full time ₹ 60,00,000 - ₹ 1,00,00,000
Job Description

We are seeking a detail-oriented professional with strong analytical skills to interpret marketing data, derive insights, and support data-driven decision-making for business growth.

The ideal candidate will collaborate with cross-functional teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI.

  • Key Responsibilities:
  • Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
  • Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
  • Identify trends, patterns, and insights to inform marketing strategy and decision-making.
  • Work closely with stakeholders to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-backed recommendations.
  • Ensure data accuracy, hygiene, and compliance with organizational standards.
  • Stay updated on analytical tools, marketing technology, and industry best practices.

Required Skills & Qualifications

  • Education: Bachelor's degree in engineering, technology, statistics, mathematics or a related field
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.
  • Ability to handle large datasets and deliver actionable insights within deadlines.

As a Marketing Data Analyst, you will play a crucial role in driving business growth through data-driven insights and strategic recommendations.

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