Performance Marketing Specialist

2 days ago


Solapur, Maharashtra, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 70,00,000
Job Title: Performance Marketing Specialist

A leading logistics startup is seeking a skilled Performance Marketing Specialist to drive high-impact campaigns and contribute to the company's growth initiatives.

About the Role:

The successful candidate will strategize, plan, and execute paid campaigns across digital platforms, with a focus on optimizing performance to improve ROI and reduce cost per acquisition (CPA). They will also lead A/B testing of creatives, leveraging data-driven insights to guide budget allocation and audience targeting. Additionally, they will collaborate with cross-functional teams to align marketing efforts with business objectives.

Key Responsibilities:

* Develop and execute comprehensive performance marketing strategies to achieve business goals* Manage and optimize paid advertising campaigns across Meta Ads, Google Ads, and other digital platforms* Analyze campaign performance, identifying areas for improvement and implementing data-driven optimizations* Collaborate with design and product teams to develop innovative marketing solutions* Represent performance marketing in leadership discussions and external growth forums

Requirements:

* 3+ years of experience in performance marketing, preferably in high-growth startups or global brands* Strong track record managing campaigns for international markets* Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and attribution tools* Creative problem-solving skills, with the ability to think strategically* Excellent communication and leadership skills; able to influence business and brand direction

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