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Data Insights Specialist
2 weeks ago
We're seeking a Data Insights Specialist with strong eCommerce analytics experience to transform data into actionable insights that drive growth.
Job Description:Analyze conversion funnels, customer behavior, and marketing efficiency using GA4, Shopify, BigQuery, and BI tools. Build dashboards in Looker Studio (or similar) to ensure clarity, timeliness, and data quality.
- Conversion & journey analytics: Build GA4 funnels, diagnose drop-offs (landing → ATC → checkout → purchase)
- Dashboards & reporting: Maintain automated executive and team dashboards in Looker Studio, ensuring accuracy and trustworthiness.
- Forecasting & planning support: Partner with Growth/Finance to project traffic, conversion, and revenue; support demand planning with data-backed scenarios.
- Data QA & governance: Validate GA4/Shopify events and schema changes; ensure metric definitions and documentation are consistent.
Expert SQL skills and comfort working in BigQuery (or similar cloud warehouses). Proficiency in BI tools: Looker Studio, Tableau, or Power BI—able to design crisp, self-serve dashboards. Experience with GA4 expertise: Event modeling, custom dimensions, funnels, UTMs, exploration reports.
- 5–7 years in analytics (preferably eCommerce or consumer DTC), with proven impact on conversion and revenue.
- Familiarity with scripting for analysis/automation: Python or R for data wrangling, notebooks, and lightweight jobs.
- Knowledge of marketing attribution (rules-based + data-driven), MMM, or causal inference.
We offer:
- USD Salary
- Fully Remote Work
- USD 50 for health insurance payment
- 30 days of pay time off per year
- The possibility of being selected for annual bonuses based on business performance and personal achievements