Senior Digital Strategy Lead

6 days ago

Chennai, Tamil Nadu, India beBeeDigitalVerticalHead Full time
Job Description:

We are seeking a visionary and results-driven Digital Vertical Head to lead and expand our digital services within an Integrated Marketing Agency. This strategic role involves developing and executing our go-to-market plan, driving new business acquisition, and building a high-performing digital team.

You will be responsible for achieving ambitious targets, leveraging market intelligence, and ensuring excellence in both customer acquisition and service delivery.

  • Key Responsibilities:
  • Develop and drive our comprehensive go-to-market plan for Digital services, coordinating the pace of execution to ensure timely and effective market penetration.
  • Achieve target levels of new business by identifying and actively seeking new prospects, analyzing potential opportunities, and creating and overseeing strategic sales tactics.
  • Lead the development of compelling marketing propositions that clearly articulate the value and unique selling points of our digital services.
  • Regularly report performance against plan and budget to the Senior Management Team, providing insightful analysis and strategic recommendations.
  • Manage the market excellence/intelligence process, which includes gathering crucial market and customer information and providing feedback on future trends to support sales campaigns.
  • Evaluate the quality control of all activities related to customer acquisition and service delivery, working in close coordination with the operations/delivery team.
  • Recruit, coach, manage, and evaluate the performance of the Digital team, fostering a high-performing and collaborative environment.
  • Establish and monitor robust performance reporting systems to track key metrics and ensure accountability across the digital vertical.
  • Review and assess the implementation of the sales and marketing plan, actively contributing to continuous improvement initiatives to optimize strategies and processes.

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