Strategic Alliance Manager

20 hours ago

Bengaluru, Karnataka, India beBeeAlliance Full time ₹ 15,00,000 - ₹ 18,00,000

We are seeking a seasoned professional to join our marketing team as a Strategic Alliance Manager.

Job Description:

The ideal candidate will be responsible for building and executing co-marketing strategies with key partners to drive revenue growth, enhance brand visibility, and generate high-quality leads.

This role requires strong collaboration with cross-functional teams, including sales, product, and partner management. The successful candidate will create tailored marketing programs that meet the needs of each partner segment, leveraging data-driven insights to optimize campaign performance.

Key Responsibilities:
  • Develop and execute joint marketing initiatives, including webinars, events, email campaigns, and landing pages.
  • Collaborate with partners to create co-branded content and sales enablement assets, such as case studies, solution briefs, and product guides.
  • Drive pipeline growth by aligning campaign goals with lead-sharing workflows and CRM-based attribution models.
  • Work closely with partner, sales, and product teams to develop go-to-market strategies and revenue targets.
  • Analyze campaign performance using data analytics and adjust strategies to maximize ROI.
Requirements:
  • Minimum 2+ years of experience in B2B SaaS marketing, with a focus on strategic alliances or channel marketing.
  • Proven track record of managing end-to-end campaign execution across content, digital, events, and email channels.
  • Excellent project management, stakeholder alignment, and communication skills to navigate cross-functional environments.
  • Familiarity with CRM and PRM tools, such as HubSpot and PartnerStack.

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