
Beauty Brand Growth Manager
22 hours ago
Job Opportunity
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About the Role
">MINA IBROW is an international beauty brand, sold across the U.S. and Europe and among India's largest beauty exporters.
">We are seeking a highly skilled Performance Marketing Manager to help take the brand from 1 - 100 across our Shopify D2C site and marketplaces (Nykaa, Amazon), while laying foundations that scale across India and beyond.
">">
Key Responsibilities
">- Launch & scale paid campaigns across Amazon/Nykaa and Meta + Google for D2C, owning the end-to-end build: structure, budgets, audiences, creatives, and experiments.
">- Marketplace growth: run Sponsored Products/Brands/Display, keyword research, bids, placements, promotions/deals, and event calendars; partner with supply to stay in-stock and retail-ready (A+/storefront).
">- D2C growth: stand up tracking (GA4, GTM, Pixel/CAPI), intent-based Search/PMax, Reels/UGC-first Meta programs, and retargeting; collaborate on CRO (bundles, shade helper, checkout clarity).
">- Measurement & attribution: maintain clean reporting (platform + GA4 + blended), consistent UTMs, and simple dashboards for weekly decisions.
">- Creative ops: brief and rotate ad assets (statics, short video, carousels, banners); localise smartly (ENG/HIN; add regional when needed).
">">
Qualifications, Experience & Skills
">- Education: Tier-1 background preferred.
">- Experience: 4+ years hands-on performance marketing across Marketplaces (Amazon/Nykaa) and D2C (Shopify + Meta/Google)-operator, not just oversight.
">- Strong analytical mindset with proven campaign scaling experience.
">">
Join Our Journey
">Be part of a global brand's India journey from day zero.
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