Beauty Brand Growth Manager

22 hours ago


Faridabad, Haryana, India beBeeGrowth Full time ₹ 1,99,99,999 - ₹ 2,49,99,999

Job Opportunity

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About the Role

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MINA IBROW is an international beauty brand, sold across the U.S. and Europe and among India's largest beauty exporters.

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We are seeking a highly skilled Performance Marketing Manager to help take the brand from 1 - 100 across our Shopify D2C site and marketplaces (Nykaa, Amazon), while laying foundations that scale across India and beyond.

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Key Responsibilities

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- Launch & scale paid campaigns across Amazon/Nykaa and Meta + Google for D2C, owning the end-to-end build: structure, budgets, audiences, creatives, and experiments.

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- Marketplace growth: run Sponsored Products/Brands/Display, keyword research, bids, placements, promotions/deals, and event calendars; partner with supply to stay in-stock and retail-ready (A+/storefront).

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- D2C growth: stand up tracking (GA4, GTM, Pixel/CAPI), intent-based Search/PMax, Reels/UGC-first Meta programs, and retargeting; collaborate on CRO (bundles, shade helper, checkout clarity).

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- Measurement & attribution: maintain clean reporting (platform + GA4 + blended), consistent UTMs, and simple dashboards for weekly decisions.

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- Creative ops: brief and rotate ad assets (statics, short video, carousels, banners); localise smartly (ENG/HIN; add regional when needed).

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Qualifications, Experience & Skills

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- Education: Tier-1 background preferred.

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- Experience: 4+ years hands-on performance marketing across Marketplaces (Amazon/Nykaa) and D2C (Shopify + Meta/Google)-operator, not just oversight.

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- Strong analytical mindset with proven campaign scaling experience.

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Join Our Journey

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Be part of a global brand's India journey from day zero.

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