Mina IBrow

HIRING | Sadaway Pvt Ltd | Performance Marketing Manager - D2C & Marketplaces

About Us:

Sadaway (Formerly known as Indus Cosmeceuticals) -

Indus Valley Organic is a premier personal care brand that is dedicated to providing safe, organic, and effective products. With almost 50 years of experience, we have served customers in over 30 countries across 6 continents. Our team of promoters consists of accomplished scientists with expertise in personal care, who have served the Government of Delhi and earned prestigious awards. We prioritize safety and our products are data driven and 100% scientifically proven for better results.

Discover our range of products designed to enhance your natural beauty while prioritizing safety. We offer a diverse selection of over 25 products to cater to your individual needs. You can find our products on our website at buyindusvalley.in as well as on all major marketplaces.

Role Description :

You'll be leading the brand - MINA IBROW (About) -

MINA IBROW is an international beauty brand, sold across the U.S. and Europe and among India's largest beauty exporters. Brand backed by a 49-year company( Sadaway pvt ltd).

We're now launching in India: accounts, pixels, feeds, and creative playbooks are all greenfield. You'll help take the brand from 1 - 100 across our Shopify D2C site and marketplaces (Nykaa, Amazon), while laying foundations that scale across India and beyond.

What you'll do (overview):

- Launch & scale paid campaigns across Amazon/Nykaa and Meta + Google for D2C,own the end-to-end build: structure, budgets, audiences, creatives, and experiments.

- Marketplace growth: run Sponsored Products/Brands/Display, keyword research, bids, placements, promotions/deals, and event calendars; partner with supply to stay in-stock and retail-ready (A+/storefront).

- D2C growth: stand up tracking (GA4, GTM, Pixel/CAPI), intent-based Search/PMax, Reels/UGC-first Meta programs, and retargeting; collaborate on CRO (bundles, shade helper, checkout clarity).

- Measurement & attribution: maintain clean reporting (platform + GA4 + blended), consistent UTMs, and simple dashboards for weekly decisions.

- Creative ops: brief and rotate ad assets (statics, short video, carousels, banners); localise smartly (ENG/HIN; add regional when needed).

- Cross-functional: align with brand, content, ops, and customer support so ads, PDPs, pricing, and fulfillment move in lockstep.

Qualifications, Experience & Skills -

- Education: Tier-1 background preferred

- Experience: 4+ years hands-on performance marketing across Marketplaces (Amazon/Nykaa) and D2C (Shopify + Meta/Google)-operator, not just oversight.

-Strong analytical mindset with proven campaign scaling experience

Apply Now | Be part of a global brand's India journey from day zero.

TA Team - (ref:iimjobs.com)