Mina IBrow

HIRING | SADAWAY PVT LTD | PERFORMANCE MARKETING MANAGER (D2C)

About MINA IBROW

MINA IBROW is an international beauty brand, sold across the U.S. and Europe and among India's largest beauty exporters. Brand backed by a 49-year company( Sadaway pvt ltd ).

We're now launching in India: accounts, pixels, feeds, and creative playbooks are all greenfield. You'll help take the brand from 1 - 100 across our Shopify D2C site and marketplaces (Nykaa, Amazon), while laying foundations that scale across India and beyond.

What you'll do (overview):

- Launch & scale paid campaigns across Amazon/Nykaa and Meta + Google for D2C,own the end-to-end build: structure, budgets, audiences, creatives, and experiments.

- Marketplace growth: run Sponsored Products/Brands/Display, keyword research, bids, placements, promotions/deals, and event calendars; partner with supply to stay in-stock and retail-ready (A+/storefront).

- D2C growth: stand up tracking (GA4, GTM, Pixel/CAPI), intent-based Search/PMax, Reels/UGC-first Meta programs, and retargeting; collaborate on CRO (bundles, shade helper, checkout clarity).

- Measurement & attribution: maintain clean reporting (platform + GA4 + blended), consistent UTMs, and simple dashboards for weekly decisions.

- Creative ops: brief and rotate ad assets (statics, short video, carousels, banners); localise smartly (ENG/HIN; add regional when needed).

- Cross-functional: align with brand, content, ops, and customer support so ads, PDPs, pricing, and fulfillment move in lockstep.

Qualifications, Experience & Skills

- Education: MBA from Tier-1 institutes or Engineering from Tier-1 institutes.

- Experience: 7+ years hands-on performance marketing across Marketplaces (Amazon/Nykaa) and D2C (Shopify + Meta/Google)-operator, not just oversight.