Data-Driven Omnichannel Marketing Specialist
4 days ago
We are seeking a skilled Data-Driven Omnichannel Marketing Specialist to join our team at Axtria - Ingenious Insights. This role involves analyzing and optimizing Marketing campaigns across various channels, ensuring alignment with business objectives.
Key Responsibilities- Analyze campaign performance across digital, social, programmatic, and traditional Marketing platforms.
- Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Perform in-depth analysis of Marketing data to identify trends, opportunities, and areas for improvement.
- Prepare detailed reports and dashboards to communicate Marketing performance to stakeholders.
- Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends.
- Collaborate with the Marketing buying and planning teams to provide insights that influence Marketing strategy.
- Monitor Market spend across campaigns and ensure alignment with allocated budgets.
- Identify opportunities for cost efficiencies and performance improvements.
- Assist in forecasting Market spend based on historical data and future trends.
- Utilize multi-touch attribution models to evaluate the contribution of various Marketing channels (search, display, social, etc.) to overall campaign performance.
- Help improve the Marketing attribution process to ensure proper credit is given to each channel.
- Stay up-to-date with industry trends, new tools, and best practices in Marketing analytics.
- Conduct competitor Marketing analysis to understand market positioning and Marketing strategies of competitors.
- Identify emerging platforms and channels for potential investment based on research.
- Experience: 2-4 years of experience in Marketing analysis, digital marketing analytics, or a related field.
- Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.
- Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
- Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively.
- Familiarity with Excel and SQL for data manipulation and analysis.
- Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.
- Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports.
- Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders.
The estimated salary for this role is ₹800,000 per annum, depending on location and experience. We offer a comprehensive benefits package, including health insurance, retirement benefits, paid time off, flexible benefits, and hybrid/FT office/remote work options.
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